Assignment 1-4-5

The theories that apply to the iPhone is the comparison between the usage and quality of smart phone devices.  One example is the applications on the Android and iPhone.  Apple only allows their users to purchase applications that they control.  However, usage of applications with the Android can be with any available on the market.

Also, Apple has positioned themselves in a role of good versus evil when the iron in the situation is that Apple positioned themselves as “evil” or something different a long time ago.  They did this through the compatibility with their own devices and not able to share information between non-Apple products and Apple devices.  Also, by controlling the applications available to their users on their devices with Apple approved only.  Finally, by restricting their users to have working capability concerns to only be fixed by their employees confining their users only to Apple.  However, by restricting their users they continue to have products that are on the top of the market in today’s society.

Early in the marketing of Apple a commercial was shown during a Super Bowl.  During this commercial Apple promotes an individual smashing a computer, not an Apple, with a hammer by throwing it at the computer.  This commercial shows that the company Apple was here to control the market of technology with their high tech devices and capabilities.  Today they are the most valuable company in the world.  They have revolutionized the entire industry with their devices.

References

Assignment 1-4-5. Franklin University. Humanities 240.

Browne, R. B. (2005). Profiles of popular culture: A reader. Madison, WI: The University of Wisconsin press. ISBN: 0-87972-869-8. 

Petracca, Michael and Sorapure, Madeleine (2012) Common Culture: Reading and Writing About American Popular Culture. Upper Saddle River, New Jersey:  Pearson. ISBN: 0-205-17178-8.