Assignment 1-4-3

          There are several theories that apply to the iPhone as a popular culture topic.  One example of a stereotype is that it is a hipster phone for trendy individuals.  Another example is one from a news report that stated that “iPhone/iOS users are more likely liberal, outgoing city-dwellers who make more money, take more vacations and enjoy the finer things in life” (news.yahoo.com).  An example of a ritual is that people will wait in line for hours or days to be one of the first to own the newest and latest version of the iPhone.

          These theories describe the iPhone because due to its popularity and ever changing applications the iPhone continues to be the most desired smart phone in the world.  According to xcubelabs.com for iOS gamers the iPhone is used for 14.7 hours while the Android is only used for 9.3 hours and the BlackBerry for 4.5 hours.  Also, “unlike other smartphones, there's really just one iPhone, though older versions of the same phone do exist. Apple is also on-point about keeping its devices up to speed on the same software, so it's way less confusing across the board than Android” (www.usatoday.com).  It remains to be the most popular smart phone on the market today.

          The iPhone is a cultural icon because people gravitate towards this smart phone to be trendy and up to date with technology.  This has caused me to gain insights about the theories applied to popular cultural topic the iPhone.  As long as Apple can continue to improve their technology to challenge the desires of individuals it seems as if they will continue to remain the number one selling smart phone in the market today.

                                                              References
Assignment 1-4-2. Franklin University. Humanities 240.
Browne, R. B. (2005). Profiles of popular culture: A reader. Madison, WI: The University of Wisconsin press. ISBN: 0-87972-869-8.
Petracca, Michael and Sorapure, Madeleine (2012) Common Culture: Reading and Writing About American Popular Culture. Upper Saddle River, New Jersey:  Pearson. ISBN: 0-205-17178-8.
http://news.yahoo.com/android-iphone-user-stereotypes-revealed-181805502.html. Retrieved 5/30/12.
http://www.xcubelabs.com/smartphone-mobile-app-usage.php. Retrieved 5/31/12.
http://www.usatoday.com/tech/news/story/2012-03-03/apple-iphone-android-smartphone/53334436/1 Retrieved 5/31/12.